Let’s go back in time to 2010 (that’s only 7 years, but light years in technology development time…). I remember having a project on Kentico 5.5 for Microsoft Croatia. It was the biggest regional conference and we had to connect Kentico to Dynamics CRM. On one side it was us, the Kentico experts, and on other side the Dynamics experts.

Imagine that we have a digitally mature client that is releasing their site using marketing tools from Kentico EMS. After launch they are collecting tons of data. It takes a great amount of time to process this data. Now let’s imagine a client with same digital maturity, that is also going live using Kentico EMS. But this client is little bit different

Contact management in Kentico is like an address book of your future and current customers. A great advantage compared to other systems is that you can easily use it for other marketing activities on your site. If someone comes to your site and fills in contact form, we can store the person’s info in our contact management and identify his or her activities.