A few months ago, I gave you a quick introduction on how to start with marketing automation in Kentico. I’d like to share few ideas on what to do next and show you why you shouldn’t be afraid of Marketing Automation. As explained in my previous blog post we need to start simple and then build our process. Trust me, you’ll learn easily and love it!

After my second blog post on personalized emails in online marketing I received questions asking about EMS in general and how to get started with online marketing.
Online marketing has changed tremendously since banners were considered to be the ideal way for attracting new customers. Today it is essential to use every available tool to attract, engage and keep your customers. A small adjustment in a header or an image change can make a great difference in sales, because competition is tough, information is available everywhere and around the clock, and customers have become even more critical.

We had a few scenarios where Email had to be personalized. The situation is pretty simple. The Marketing team is responsible for sending out Emails but Sales team should be contacted first. So we have the option of sending out Emails with a generic sales contact which is fine if we don’t have a sales team. What if we want the client to contact their sales representative? How to personalize that Email so it doesn’t look generic?