We just have a client that is getting ready for new web shop launch and before site is live they wanted landing page with some news and info where potential new customers will leave details to be contacted when site is live

Let’s go back in time to 2010 (that’s only 7 years, but light years in technology development time…). I remember having a project on Kentico 5.5 for Microsoft Croatia. It was the biggest regional conference and we had to connect Kentico to Dynamics CRM. On one side it was us, the Kentico experts, and on other side the Dynamics experts.

There is now a lot of talk about headless or decoupled CMS. And trust me it is on my topic list. But until it comes I would like to share my experience with Kentico Cloud Analytics tools. They should help you organize, track, segment, personalize and analyze contacts.

Imagine that we have a digitally mature client that is releasing their site using marketing tools from Kentico EMS. After launch they are collecting tons of data. It takes a great amount of time to process this data. Now let’s imagine a client with same digital maturity, that is also going live using Kentico EMS. But this client is little bit different

In my previous blog post we saw how to create a contact from and collect data from our landing page. Before we start engaging our contacts it would be useful to separate them into different groups so we can easily target them. This can be done in Kentico by using Contact groups

Contact management in Kentico is like an address book of your future and current customers. A great advantage compared to other systems is that you can easily use it for other marketing activities on your site. If someone comes to your site and fills in contact form, we can store the person’s info in our contact management and identify his or her activities.