We just have a client that is getting ready for new web shop launch and before site is live they wanted landing page with some news and info where potential new customers will leave details to be contacted when site is live

A few months ago, we had a client that wanted to personalize header images based on a season. That is nothing new, we already did this 12 years ago. You just create four images that are then called based on date criteria. This got me thinking - what about displaying content based on current weather? This is used in some video games.

Setting up personalization in Kentico EMS is a little easier and less development focused as in Kentico Cloud. That means you can setup some very cool personalization effects with little effort and some basic knowledge of Kentico.

Let’s imagine we have a site that has a lot of traffic and we are getting new leads every day. Our biggest problem is how to qualify these leads. Someone that filled out our form on the landing page and left their details doesn’t immediately qualify as a good lead. We need a little more activity to transfer this lead to our CRM or sales team. Our solution to this problem is Kentico scoring.

In my previous blog post we saw how to create a contact from and collect data from our landing page. Before we start engaging our contacts it would be useful to separate them into different groups so we can easily target them. This can be done in Kentico by using Contact groups

Contact forms are one of most important sources to get information from your website visitors. When a visitor fills in a form with their details they are already interested in your offer. I will show you how to create a contact form in Kentico

Last month we launched a campaign with a landing page that was using Kentico EMS. It was a great success and we used many of Kentico’s amazing EMS features. I want to pass on our experience, so I created an example site to guide new users with all of the cool Kentico features. It is a “white paper download page” which you can download as a template. In the next few weeks I will be adding more and more EMS features so you can discover all of the EMS’s functionalities

We had a few scenarios where Email had to be personalized. The situation is pretty simple. The Marketing team is responsible for sending out Emails but Sales team should be contacted first. So we have the option of sending out Emails with a generic sales contact which is fine if we don’t have a sales team. What if we want the client to contact their sales representative? How to personalize that Email so it doesn’t look generic?