Kentico CRM Connector is out!

Kentico CRM Connector is out!

Let’s go back in time to 2010 (that’s only 7 years, but light years in technology development time…). I remember having a project on Kentico 5.5 for Microsoft Croatia. It was the biggest regional conference and we had to connect Kentico to Dynamics CRM. On one side it was us, the Kentico experts, and on other side the Dynamics experts.

The timeframe was short as always. And I remember working a whole day and an entire night to make it all work, and it was a very challenging but great experience. Back then any Dynamics connection wasn’t considered easy.

Jump to 2016 - I was in Vienna and my colleagues presented me with the early version of the CRM Connect for Kentico, and it looked exciting! Last fall I had the pleasure of introducing the CRM Connect in Las Vegas, while it was still in a trial phase (see my blog post). Back then it was free to try and some features still in development. Nevertheless, it looked like a promising product.

First thing that I noticed was that it is not using scheduled tasks, but a middleware that functions as a message queue. All data from one system goes into this middleware, then it is translated and sent out. Cool concept. There are many benefits of this approach, for example that it is possible to connect Kentico to any other CRM in the future. And that gives the product lots of scalability.

Currently, the CRM Connect can transfer from Kentico:
  • Contacts
  • Forms

From Dynamics you can synchronize any contact change.

My experience with this connector is that it is very easy to implement and understand how it works. Ok, I do have development background, so I’m not entirely sure that a marketer could work with it, but a developer shouldn’t have any problems. It took me around one hour to connect my local Kentico instance to Dynamics. I did have a help from a lead developer. But in the current pricing you get 2 consulting hours, this should be more than enough to get you started.

From the last trial version to this commercial product, one important feature has been added:
  • Bi-directional sync – you can push data from Dynamics to Kentico.
And in future we can expect more features to come, like:
  • Synchronization via scheduled polling.
  • Perform Kentico bulk operations (delete).
  • Synchronize your CRM segments to Kentico contact groups.
  • Manage everything with a sleek and easy-to-use UI.
  • Connect to Salesforce

To be honest, I’m really looking forward to Salesforce and this sleek UI… :D

Feel free to ask for a demo here: http://www.kentico-emakina.de/crm-connect