A few months ago, we had a client that wanted to personalize header images based on a season. That is nothing new, we already did this 12 years ago. You just create four images that are then called based on date criteria. This got me thinking - what about displaying content based on current weather? This is used in some video games.

Setting up personalization in Kentico EMS is a little easier and less development focused as in Kentico Cloud. That means you can setup some very cool personalization effects with little effort and some basic knowledge of Kentico.

Let’s go back in time to 2010 (that’s only 7 years, but light years in technology development time…). I remember having a project on Kentico 5.5 for Microsoft Croatia. It was the biggest regional conference and we had to connect Kentico to Dynamics CRM. On one side it was us, the Kentico experts, and on other side the Dynamics experts.

A few months ago, I gave you a quick introduction on how to start with marketing automation in Kentico. I’d like to share few ideas on what to do next and show you why you shouldn’t be afraid of Marketing Automation. As explained in my previous blog post we need to start simple and then build our process. Trust me, you’ll learn easily and love it!

Let’s imagine we have a site that has a lot of traffic and we are getting new leads every day. Our biggest problem is how to qualify these leads. Someone that filled out our form on the landing page and left their details doesn’t immediately qualify as a good lead. We need a little more activity to transfer this lead to our CRM or sales team. Our solution to this problem is Kentico scoring.

Imagine that we have a digitally mature client that is releasing their site using marketing tools from Kentico EMS. After launch they are collecting tons of data. It takes a great amount of time to process this data. Now let’s imagine a client with same digital maturity, that is also going live using Kentico EMS. But this client is little bit different

The term Marketing Automation is almost self-explanatory; it is a process of automating repetitive marketing activities. Marketing Automation can create a better customer experience and free up marketing resource, but it can also create a bottle neck.

Since the beginning of Kentico conferences I’ve only missed a single one – the very first. And I do have a very important excuse – I became a father! J But since then I have been a regular visitor to this conferences. And they are definitely worth the visit! Let me share a few reasons why you should join the fun!

Contact forms are one of most important sources to get information from your website visitors. When a visitor fills in a form with their details they are already interested in your offer. I will show you how to create a contact form in Kentico

Last month we launched a campaign with a landing page that was using Kentico EMS. It was a great success and we used many of Kentico’s amazing EMS features. I want to pass on our experience, so I created an example site to guide new users with all of the cool Kentico features. It is a “white paper download page” which you can download as a template. In the next few weeks I will be adding more and more EMS features so you can discover all of the EMS’s functionalities